All DSR Live! Podcasts

1016: An Effective DSR Sales Call with a Prospect or an Existing Customer. Effective is defined as how well you listen, over time and in multiple interactions, and use what you learn to shape discussions about the value you can provide to the buyer/customer. Your ability to talk about value comes from listening.

1002: Opening New Accounts Step-by-Step Action Plan Franke Hilson, veteran DSR with Ben E Keith, Little Rock, Arkansas division has a PROVEN, simple formula for opening new accounts that has been refined during his 20-plus years in foodservice sales. Franke does not look at his first call on a prospect as a “cold call.” He looks at it like this prospect might become one of his best friends in about a year or so; he’s looking for a future partner. Hilson says it’s more of an interview process, not a cold call.

1001: Achieve Sales & Income Goals in 5 Easy Steps The goal of this plan is to sell more cases to your existing customers. Customers who are currently buying from you would like to buy MORE FROM YOU if you would just present them a common-sense plan on why they should. The following 5 steps are how to get started versus going in each week and just getting another order. Start the process with the customers you already sell. 1. How much money do you want to make? Figure how much money you are currently making per case sold. 2. How many cases do you need to sell each of your customers to reach your money goal?

947: YOUR BEST CUSTOMERS are the #1 target in your competitors’ Sales Funnel Your competitors are doing everything possible to try and lure your best customers AWAY FROM YOU and your company. They have their business development mavericks going into your best customer’s establishment every week offering them anything to get them to switch. Some of the largest distributors are offering 2, 4, or 6% of their weekly purchases if they would switch the business over to them. Most DSRs and distributors take their best customers for granted. What are you doing to keep them?

946: DSRs Adopting CRM Account Management Tools Can Build Business DSR compliance is not a new issue in the 36 years I’ve been in the foodservice distribution business, management has always wanted DSRs to fill out reports that show who, when, why and what they’re working on each day… for all the business reasons.

944: The “DSR ONE THING” Delivers Extraordinary Sales Results. What is the ONE Thing you can do such that by doing it everything else will be easier or unnecessary? Identify & Learn everything about the Top 200 items (by cases sold) your distribution center sells. Those items could affect almost everything a DSR does each day.

932: Disappointment… Keep Pushing or Cut Your Losses? Sometimes you go looking for something in life that should be there for you because you’ve done the work necessary to earn it, but it’s not there for you, and that’s disappointing. It’s the purpose that’s in you and your persistence that determine how far you can grow.

915: An Effective DSR Sales Call with a Prospect or an Existing Customer. Effective is defined as how well you listen, over time and in multiple interactions, and use what you learn to shape discussions about the value you can provide to the buyer/customer. Your ability to talk about value comes from listening.

908: Double your Sales with One Basic Tool. Why is your business limited to the products you’re currently selling to the customers you already have? Because you have not created the one tool that will help you to build upon what you are already selling them. Nine out of 10 DSRs who I work with do not have a complete inventory list prepared for every customer they sell

903: OPENING NEW ACCOUNTS with a TOP Ben E Keith DSR!! Franke Hilson does not look at his first call on a prospect as a “cold call.” He looks at it like this prospect might become one of his best friends in about a year or so; he’s looking for a future partner. Hilson says it’s more of an interview process, not a cold call.

902: DSRs Selling through Objections. Too many DSRs think of objections as a bad thing…but they’re missing the big picture. If your prospect or customer raises an objection, that’s actually a good sign. The fact that they’re talking to you about their objection or concern means that they’re giving you a chance to answer it or find a solution!

815 The 2nd Most Important DSR Action Item Provides More Gross Profit for both the DSR and the Customer. In most cases, DSRs have not taken the time to sit down with their customers to determine what the right price, or what we call the TARGET price should be. Yep, that’s what I said, what is the target price that you should be selling each product for to every customer? It’s simple math.

734: The “DSR ONE THING” Delivers Extraordinary Sales Results. What is the ONE Thing you can do such that by doing it everything else will be easier or unnecessary? Identify & Learn everything about the Top 200 items (by cases sold) your distribution center sells. Those items could affect almost everything a DSR does each day.
