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542: AFDR and Heinz support Veterans with “Our Turn to Serve” QR code campaign

For the second year, AFDR is proud to be a part of supporting Heinz and its’ “Our Turn to Serve” program, which raises money for the Wounded Warrior Project®.

On specially labeled bottles of Heinz Ketchup this Fall, customers can scan a QR code with their smartphones to send thank-you notes to soldiers. Each thank you note triggers a $1 donation by Heinz to the Wounded Warrior Project, up to $250,000 through July 1, 2013. Customers can then post their restaurant location on social media to trigger an additional 57-cent donation from Heinz.

Last year Heinz gave more than $200,000 to Wounded Warrior Project® and sent nearly 75,000 thank-you cards to active-duty service members through the USO.

Restaurant operators can support the program by keeping Heinz Ketchup bottles on the table and promoting “Our Turn to Serve” through customized in-store merchandising.

How does your restaurant benefit from “Our Turn to Serve?”

  • Driving Traffic: PR and social media campaigns can help drive consumers into restaurants that carry Heinz Ketchup.
  • Increased Loyalty: Consumer interaction with this campaign can help contribute to an excellent dining experience that will keep your guests coming back.
  • Supporting Veterans: Operators can help drive their business while contributing to a great cause.

AFDR thanks Heinz and the Wounded Warrior Project for their work with Vets!