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430: High prices are lame excuse for DSRs


Come on… admit it.  You lost an account and when the sales manager questions you, the standard answer flows out… “We got beat on price!  The competitor sells everything cheaper!”

Except in extreme situations, the “our prices are too high” excuse won’t fly far.  Nor does it fly with your competitors when they go to their respective bosses and use the same excuse when you win an account!

In this episode, DSR Dave Miesse explores the silliness of using high prices as an excuse for not having a great selling relationship with a customer.

Kraft Foodservice is AFDR’s newest business partner!

Kraft Foods is home to many leadng foodservice brands, including Kraft Macaroni & Cheese, Stove Top Stuffing, A.1. Steak Sauce, Oscar Meyer, Ritz, Oreo, Kraft Mayo and many others. 

And now Kraft is in the AFDR house as our latest Platinum Level partner!  

Be on the lookout for some exciting DSR training events from Kraft… coming soon to your computer!