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328: DSRs who don’t listen… drives Alabama restaurant owner crazy!

uppercrustsamplekitthumbjpgAs we all know, providing samples to customers is the key to winning a sale.  Upper Crust Enterprises, the Japanese Panko bread crumbs maker, let us peek inside their sample kit.  Not only does Upper Crust readily provide DSRs with samples… but they even include a competitor sample so you have a ready-made product-cutting!  View video