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1210: DSR of the Month, Jimmy Battaglia, Sirna & Sons Produce

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He takes the first 7-10 orders in person to show he’s invested in them and to make sure they develop an accurate history. About 60-65% of his customers order online thereafter.

Jimmy’s Rule 21: With new customers, Jimmy closely monitors their account for 21 days, checking orders and interacting with his own team. It takes 21 days to become a habit, that’s 7-10 orders of the customer getting the right product. You want everything perfect for them. They’re giving you an opportunity and you want to take advantage of that.

Battaglia’s theory is this, “I don’t punch in at 7 am and don’t clock out at 3pm, I’m a 24-hour guy.”

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