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1131: Ryan Connell of Jordano’s Foodservice DSR of the Month

Additional advice for Greenhorns:

  • DON’T GIVE UP, EVER!
  • Do more of the things that you’re good at and understand the things that you’re not so good at and do less of those.
  • Don’t try to be everything to everybody.
  • We need youth in the DSR profession, so don’t give up when you’re feeling the pressure of building your business.
  • LEARN YOUR MOST SOLD PRODUCTS FIRST AND BECOME THE PRODUCT EXPERT!

After being in the “biz” for a long time, Ryan realizes it is for deeper purposes than just selling and making good money… For him it’s being there through the peaks and valleys with his customers because that’s a unique dynamic. And now he feels like he goes on more “warm calls” because of referrals. When he does go on true cold calls, his hope is in finding what he can empathize with the prospects on and how they can connect on those points.

Ryan feels that in his market in California that it is a very challenging climate with minimum wage increasing and the regulations and pressure, so it has become his mission of sorts to empathize with those pressure points and show them how he can bring them to the surface, so they can identify them and begin to work through them together.

DSRs, Be a Resource…and Sell Something!